Last year, almost 80% of all american companies were using automated platforms for buying online advertisements, while only few years ago the number was way lower, only 35%.
According to a new statistical research by ANA (Assosiation of National Advertisers) and analytical company Forrester Research, 2015 was a year, where 79% of american brands were buying advertisement online through automated services. The majority of experienced advertisers state that the main problem of automated online services, programmatic buying, is click fraud, when manually or with the help of bots clicks are occured, what is absolutely non-profitable for the advertisers. Another very serious problem is lack of transparency, leading to confusion and disappointment from advertisers, for obvious reasons, how do money disappear with such low results? Luckily, technologies are in constant progress. There is an online advertising service BitTeaser, that has solutions to these major problems - lack of transparency and fraud. The company was established 2 years ago and it operates according to fundamental Danish values, which are transparency, openness and security.
How?
BitTeaser is the first advertising network built on blockchain technology. This technology provides absolute, guaranteed fairness and control over your campaign without possibility of third parties to influence the results. To add, this online ad service already implemented antifraud feature, that counts and charges only for unqie clicks or impressions. First, BitTeaser started as cryptocurrency service, working with bitcoins only, later added other altcoins, and now multicurrency – funds can be deposited and withdrawn in 15 fiat currencies (including USD, and EUR) or/and in bitcoins.
However, advertisers beleive that the main advantage of programmatic buying is very accurate targeting, and high level of ad individualization, managing buys across multiple channels, and the ability to target customers at multiple points along the purchase path. The main reason of lack of transparency in finances is rebuying or buying traffic from variety of third parties. According to the research, 77% of participated companies are using variety of automated services, while 49% are using trading agencies, and only 17% are buying ads directly themselves.
To conclude, billions and billions of USD are spent on ads annualy, and good half of it is just a waste for advertisers, because of the main two problems descibed above. But the good thing is that we do have blockchain system nowadays, and companies like BitTeaser will reduce the loss of wasted money.
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